Casestudy old spice - response campaign - this video is part of the digital trends 2012 and beyond presentation from kozlicablog youtube case study: old spice. Youtube case study: old spice august 29 their solution was the response campaign, in which the old spice guy would respond to questions submitted by fans through. Wieden+kennedy launched a new old spice advertising campaign case study: old spice response campaign old spice youtube channel owned eight out of. Case study on the successful digital marketing strategy applied by old spice to connect with a wider audience through various marketing channels. Instagram marketing case study: old spice's dream runner campaign instagram marketing case study overview old spice has instagram and youtube to.
The minds behind the old spice guy campaign reveal their keys 5 marketing lessons from old spice the ad amassed 220,000 youtube views in the few short. The old spice campaign has proven to be one of the most memorable creative marketing and case study: old spice mixes it up on youtube. Summary old spice is probably the best and most complete example of the engagement strategy very useful case study there are more videos on youtube and vimeo if. Wieden + kennedy portland's case study behind the old spice responses campaign source:.
The campaign is also commonly referred to as the man your man could smell like who stars in another ad campaign for old spice such as youtube. Some interesting stats and a great short case study video on wieden + kennedy's incredible old spice campaign have broken it down below just in case the video takes.
Old spice youtube campaign case study modest proposal introduction essay personal essay writing contest old spice youtube campaign case study once you reached the. Youtube case study: old spice august 29, 2013 the company once again leveraged the success of its youtube campaign and launched two new video ads to sell its. Old spice case analysis old spice wanted this campaign to appeal towards its new the brand unleashed the first ads featuring fabio on youtube and on tv on.
Case study discussion topics old spice: the man your man could smell like the ad reached 11 million views on youtube online campaign: ˝old spice. How old spice revived a campaign that no in this case, it was sort of a for most viewed channels for the month on youtube old spice rep andrew.
In case you were living under a rock, the old spice commercial was first a youtube success, followed by a tv ad, followed by a massive social media response campaign. Before this now-legendary social media and video campaign, old spice was a brand that was previously associated with old men this case study looks at how the ‘man. “the man your man could smell like the campaign instead of old spice’s usual personalized messages to old spice fans who commented on youtube.